Mabel x Shygirl
BuckMabel confronts and reclaims her sexuality in the song, pointing out different areas where women have long been objectified like classical art, religion, and pornography.
Following the lead of the live-action segments of the video — which parody the “original sin” by showing Mabel and Shygirl biting into a forbidden apple — we kick off the animated segment by sending the duo on a psychedelic trip into female enlightenment. We used a retro style to match the aesthetic of the live-action video, which satirizes the historic objectification of women.
Vincent Lammers
EXECUTIVE PRODUCER
James Britton
ASSOCIATIVE CREATIVE DIRECTOR
Jen Zheng
PRODUCER
Katie Liston
HEAD OF 3D / 3D SUPERVISOR
Joao Rema
ART DIRECTOR
Fabrizio Lenci
ANIMATION DIRECTOR
Joe Brooks
Jen Zheng, Joe Sparkes, Tucker Klein
2D CEL LEAD
Joe Sparkes, Tucker Klein
DESIGN
Mijke Coebergh, Thea Glad, Yana Abramova, Catarina Alves,
Meitar Almog, Lea Zhang, Jen Zheng, Fabrizio Lenci
R&D
Nathan Shipley
2D AE ANIMATION & COMPOSITING
Jardeson Rocha, Kyle Snider, Greta Sennekamp, Marco van der Vlag, Meitar Almog
CEL ANIMATION
Jen Zheng, Stephen Loveluck, Yinan Liang, Santiago Gonzalez, Shelby Chan, Tinghe Yang, Meitar Almog