Picnic

Buck

PICNIC, one of Europe’s leading online supermarkets, asked BUCK to revitalize their brand and identity.
I had the chance to develop the character design and brxing the foodie friends, EPV and Pieter & Paula to life. Working in a very small team, we cooked up a collection of illustrated goodies that included a unique illustration language owned by the brand, a database of Foodie Friends and other bespoke characters, a magazine, and an app. Oh, and a big mural for the Dutch King’s viewing pleasure as he unveiled the brand’s new food centre.

Credits

EXECUTIVE CREATIVE DIRECTOR
Vincent Lammers

EXECUTIVE PRODUCER
Chance Woodward

CREATIVE DIRECTOR
Ward Graumans

PRODUCER
Katie Liston

ART DIRECTOR
Simon Buijs, Estefan Richter

DESIGN
Mijke Coebergh, Anna Moessnang